Jane Iredale Mascaras & Lash Conditioner
Jane Iredale offers conditioning mineral mascaras that are filled with soothing, botanical ingredients that will nourish and protect your delicate lashes. Formulated with cellulose fibers, these beautiful mascaras will also lengthen and thicken your lashes to enhance your natural beauty.
Mascara That’s Kind to Your Lashes
All of the Jane Iredale Mascaras are free from lacquers, shellac, and petroleum-based ingredients that can irritate sensitive eyes and cause damage to your lashes. Instead, our natural and clean mascara range uses antioxidant-rich ingredients such as seaweed lipids to protect and moisturise your lashes, as well as Panthenol, a form of vitamin B5 that is an essential nutrient for healthy skin and hair.
Like all cosmetics by jane iredale, their entire mascara range is also cruelty-free certified by CCIC and PETA.
Natural Looking Mascara
For stronger, thicker lashes every day, the PureLash® Lengthening Mascara is a perfect choice. Thanks to the proprietary blend that adds extra length and a gentle curl, you can create a natural, feathery look that will last all day long. To apply, simply start at the base of your lashes and work up to the ends, rocking the dual-sided brush back and forth until you achieve full, even coverage.
Build Up Bold Volume
The PureLash® Lengthening and Thickening Mascara is designed for buildable volume. It allows you to turn up the drama for the evening and tone down your look during the daytime. For occasions when you need to take your eye makeup to the next level, pair it with the PureLash® Lash Extender & Conditioner. It acts as a primer base underneath your mascara, while also strengthening and moisturising your lashes.
Hypoallergenic Mascara for Sensitive Eyes
With a mild, lightweight formula, the PureLash® Mascara is ideal to use on eyes that are sensitive to allergens. Its soothing, anti-irritating properties are further boosted by Bisabolol, the core ingredient in the essential oil of chamomile.
Beyond Lash™ Volumizing Mascara
The Beyond Lash Volumizing Mascara is a clean, lash-boosting mascara for bold colour payoff and weightless, buildable volume in a flexible, nourishing formula.
net wt. 8 g/.25 oz
- Weightless, buildable volume for full, lifted lashes without clumping.
- Enhances lashes with a lasting lengthening effect.
- Maximum pigment for bold, glossy, rich colour payoff.
- Flexible formula conditions and protects for healthier lashes.
- Resists under-eye smudging and flaking.
- Lash-hugging applicator separates, volumizes and lengthens lashes.
- Tapered hourglass shape for easy inner and outer corner application.
- 98% naturally derived formula. Vegan.
- Ophthalmologist tested. Safe for contact lens wearers. Suitable for sensitive eyes.
- Wheat Free
- Twist the brush in the tube to coat the wand.
- Avoid pumping wand so as not to introduce air or bacteria into the tube.
- To coat difficult-to-cover lower and corner lashes, hold the wand upright, gently press into lashes to coat each individual strand.
- Wiggle the wand close to the lid and press (known as a stamping technique) to create the illusion of eyeliner and make your lashes look even fuller.
Water/Aqua/Eau, Iron Cxides (CI 77499), Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Acacia Senegal Gum, Pentylene Glycol, Oleic/Linoleic/Linoleic Polyglyceride, Shorea Robusta Resin, Octyldodecanol, Aminomethyl Propanol, Leuconostoc/Radish Root Ferment Filtrate, Oryza Sativa (Rice) Bran Wax, Lactobacillus, Adansonia Digitata Seed Oil, Bambusa Arundinacea Stem Powder, Cocos Nucifera (Coconut) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Persea Gratissima (Avocado) Oil, Phytosterols, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Sorbitan Oleate, Ascorbyl Palmitate, Ocimum Basilicum Hairy Root Culture Extract, Tocopheryl Acetate
Longest Lash Thickening and Lengthening Mascara
Longest Lash Thickening and Lengthening Mascara is for those series about mascara and want it all: well‐defined, longer looking lashes and build-able volume!
net wt. 12 g/.42 oz
- Designed to make lashes look thicker and longer.
- Packaged in a squeezable tube with high-quality, jumbo sized hollow fibre brush.
- Reduces splitting and breaking.
- Formulated with triple-length Cellulose Fibres that contribute to the appearance of extra length and thickness.
- Not Suitable for Vegans - contains beeswax
- Contains Gluten
Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Copernicia Cerifera Cera, Cellulose, Glyceryl Stearate, Glycerin, Hydrolyzed Algae Extract, Raphanus Sativus (Radish) Root Extract, Tribehenin, Hydroxyethylcellulose, Panthenol, Oleic Acid.[+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Ultramarines (Ci 77007)]
PureLash® Lengthening Mascara
Get natural-looking, extra-long lashes that are thick and feathery with PureLash Lengthening Mascara. The proprietary formula conditions and strengthens while the dual-edged brush makes it easy to maximise lashes top and bottom.
net wt. 7 g/.25 oz
- Dual-sided brush creates longer, fuller looking lashes.
- Developed with a proprietary blend of Seaweed Lipids and Wheat Protein that thicken, curl and strengthen lashes.
- Triple-length Cellulose Fibres contribute to the appearance of extra length and thickness.
- Formulated with Panthenol to condition lashes.
- Created to protect lashes in order to reduce splitting and breaking.
- Free of lacquers, shellac, and petroleum-based ingredients.
- Not Suitable for Vegans - contains Beeswax
- Contains Gluten
Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Cellulose, Raphanus Sativus (Radish) Root, Extract, Oleic Acid.
Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007)
PureLash® Lash Extender & Conditioner
A single coat of PureLash Lash Extender & Conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.
net wt. 9 g/.3 oz
- Enhances the appearance of thickness and length of lashes when used as a primer for mascara.
- Allows you to use less mascara.
- Can be used on eyebrows and worn alone at nighttime as a lash conditioner.
Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Oleic Acid, Raphanus Sativus (Radish) Root Extract.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.